We’ve spent the past six months getting back to our roots. We’ve refreshed our branding to give ourselves a slick, modern new look. We’ve grown a lot over the past few years and felt it was about time that we reflected this in our company image. Here are some of the key changes.
We’ve replaced black with a navy shade to give a softer effect and stand out from our imagery (which are mainly green for some reason)!
Something had to go. The icon that we used previously just no longer cut it for our company image. Initially designed to resemble a living wall and creativity it does not fit with our expanded product range any more.
Each of our product ranges needed a unique brand which tied them back to the group ‘Viritopia’ brand. Enter the circle with ‘Viritopia’ inside – a clean and simple brand mark to keep things consistent.
Next we started on our website, we completely redesigned the structure, visuals and user journey. We have more than tripled the size of the website, but you might not know it when navigating the site because we’ve spent a lot of time figuring out how to organise all of this content into logical sections. Some of the best features to have a look at.